Meta Ads Performance Dashboard

Account Overview

Amount Spent

$47.1K

1,148,523 impressions

—

Purchases

496

$68,461 revenue

—

Cost per Purchase

$94.87

blended 30d avg

—

Purchase ROAS

1.45x

$68,461 purchase value

—

CTR (All)

3.22%

36,973 clicks

—

CPM

$40.97

Freq 2.00 · Reach 553K

—

Period-over-Period Trends

Daily averages across all windows

Daily Average — Daily Spend

Period-Specific Breakdown — Daily Spend

Non-cumulative daily averages per calendar window

Days 15–30

$1661

Days 8–14

$1554

Days 1–7

$1373

Campaign Performance

Last 30 days

Spend vs Purchase Value

Amount Spent
Purchase Value

Cost per Purchase

■ <$90 good ■ $90–120 moderate ■ >$120 high

Conversion Funnel

Add to Cart
Initiate Checkout
Purchases

Ad Set Efficiency Map

Spend vs. Cost per Result · Last 30 days

Ad Set Efficiency Map

Spend vs. Cost per Result — bubble size = purchases, color = ROAS tier · click any dot to open in Meta Ads Manager

11 active7 paused

ROAS ≥ 1.6x (strong)

ROAS 1.3–1.6x (moderate)

ROAS < 1.3x (weak)

Paused ad set

Bubble size = purchases

Ad Set Details

Sorted by spend · 30d

20 ad sets

Ad Set	Campaign	Status
EU Broad_F18+	ABO INT	Top Performer	$8,137	99	$82	1.60x	3.75%	$24.26
Video_AIVideosV1	ABO US	Top Performer	$7,773	89	$87	1.63x	3.30%	$46.04
ReviewsV1Copy	ABO US	Active	$5,547	60	$92	1.49x	1.89%	$52.85
AUS Broad_F18+	ABO INT	Active	$5,135	60	$86	1.43x	4.05%	$34.85
ReviewsV3FunLeggings	ABO US	Active	$3,755	33	$114	1.47x	2.15%	$52.39
Video_UGC+OlderVideos	ABO US	Active	$3,589	41	$88	1.39x	5.13%	$69.03
Video_ReviewsV3	ABO US	Active	$3,477	36	$97	1.30x	2.30%	$46.46
SplitScreen+Border	ABO US	Active	$2,437	21	$116	1.23x	2.50%	$52.54
ScrollingGIF	ABO US	Active	$1,491	15	$99	1.74x	2.46%	$56.60
PersonaStatics_BoldStatements	ABO US	Active	$978	12	$81	1.46x	3.30%	$51.84
Static_ReviewHookQ3PersonaV2	ABO US	High CPP	$945	6	$158	0.82x	2.11%	$43.54
Video_AIVideosV2	ABO US	High CPP	$712	5	$142	1.07x	2.72%	$55.91
Video_UGC_Updated	ABO US	Top Performer	$707	8	$88	1.65x	3.22%	$61.55
Static_ReviewHookQ3Persona	ABO US	High CPP	$670	4	$168	1.59x	2.08%	$40.93
GridBrightColor	ABO US	No Purchase	$583	0	—	—	2.26%	$43.97
DPA_Leggings_US_F18+	ADV+ DPA	High CPP	$341	1	$341	0.29x	2.74%	$37.35
Evergreen_US_F18+	ADV+ US	Active	$251	2	$125	1.90x	3.84%	$42.02
SidebySideComparison	ABO US	High CPP	$205	1	$205	0.52x	1.40%	$47.18
QuoteStatements	ABO US	No Purchase	$196	0	—	—	2.71%	$43.95
VEI_US_ActiveInterests_F18+	ABO US	Top Performer	$126	3	$42	5.09x	2.66%	$51.44

Purchase Funnel

30d

ABO US

ABO INT

Impressions

650,704482,724

Clicks (All)

17,96318,531

US −97%INT −96%

Add to Cart

1,6861,246

US −91%INT −93%

Initiate Checkout

637438

US −62%INT −65%

Purchases

334159

US −48%INT −64%

US Conv. Rate

1.86%

clicks → purchases

INT Conv. Rate

0.86%

clicks → purchases

Creative Efficiency Map

Individual ad performance · Last 30 days

Creative Efficiency Map

Spend vs. Cost per Purchase · bubble size = purchases · 42 creatives with purchases · click any dot to open in Meta Ads Manager

100 active0 paused

Min spend:

Format:

ROAS ≥ 1.6x (strong)

ROAS 1.3–1.6x (moderate)

ROAS < 1.3x (weak)

Bubble size = purchases

Creatives with Spend but Zero Purchases (57)

1137_GIF_Product_BestSellerLP

VEI_US_ActiveInterests_F18+

Video/GIF$1.460 purchases

1141_Static_Product_BlackAndWow_LeggingsLP

VEI_US_ActiveInterests_F18+

Static$0.590 purchases

1205_Video_Butts_BestSellerLP

VEI_US_ActiveInterests_F18+

Video/GIF$1.850 purchases

0226-06_Static

VEI_AUS_Broad_F18+

Static$4.60 purchases

0226-03_Static

VEI_AUS_Broad_F18+

Static$6.910 purchases

0226-14_Static

VEI_AUS_Broad_F18+

Static$1.390 purchases

1136_GIF_Product_BestSellerLP

VEI_EUMarkets_Broad_F18+

Video/GIF$15.030 purchases

0226-06_Static

VEI_EUMarkets_Broad_F18+

Static$7.840 purchases

Optimization Opportunities

High Priority

Medium Priority

Total Actions